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"Follow Your Nature" Campaign. Josh Hartnett & Dree Hemingway #MarcO'Polo

Follow Your Nature - these words embody what the Marc O'Polo laid-founder value: natural materials and clothes for confident men with a sense of fashion, do not chase after every trend. For this message, it needs appropriate campaign faces ...

After four seasons occurs for the autumn / winter 2015/16 campaign of Marc O'Polo a new personality in the footsteps of Jeff Bridges - in new accompaniment. Also behind the camera there is a change: None other than Bruce Weber is responsible for the shooting charge, of the true "nature" of his models captures in his pictures on celluloid; he swears in the age of digital photography in the traditional negative film.

For Weber's first campaign for the label, the choice has fallen on two photographer familiar personalities: Dree Hemingway and Josh Hartnett together represent the Premium Modern Casual Wear the brand front of the camera; in the womenswear under the slogan "Sense of Place" in the menswear under the theme "Natural Engineering". In addition to the Duo is the Marc O'Polo-Diary with the Argentine art director Sofia Sanchez de Betak and Bruno Senna back more characters in the focus.

The collection shows from materials such as wool jersey, Boiled Wool, Knitting Wool Shearling in optics or high-twist wool for comfort. Grays and subtle contrasts characterize the range. Whether silk blouse with wool coat for the ladies of creation or a combination of Cordsakko and jersey sweatpants for men, the new range is based on a transparent, unobtrusive look.



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Comment by Camino on July 15, 2015 at 10:00pm

#joshhartnett for marc o'polo fw 2015 campaign emoji by #bruceweber creative direction #alexwiederin #heikokeinath styled by @aleksworo @marcopolo


Comment by Camino on July 15, 2015 at 9:59pm

#joshhartnett for marc o'polo fw 2015 campaign emoji by #bruceweber creative direction #alexwiederin #heikokeinath styled by @aleksworo @marcopolo


Comment by paula on July 8, 2015 at 11:09am

thanks camino

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