Packaging for the Showtime series Penny Dreadful.
PENNY DREADFUL PROMOS
At first I was tasked to create a short tease to reveal the logo for Penny Dreadful, the new flagship show
for Showtime. The idea was to create a haunting and nightmarish setting while showing details of the monsters
(vampire, werewolf, Frankenstein) without giving away too much information, especially since the characters
had not yet been designed for the show.
This was the beginning of an effort to lead all aspects of the Penny Dreadful promotion, from the launch spots–
“Just Like You” and “Devil in the Details”–to the shorter “Stitched” tease, to the ancillary spots which would begin
to permeate the air space of Showtime as well as a wide range of media buys. We were very lucky to have been able to
work with The Mill on “Stitched” and “Just Like You” as their directing and effects mastery are nearly unparalleled
in the industry. I also created and designed were a custom animated typeface, and a series of animated occult diagrams.